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Synthetics Anonymous: Fashion brands’ addiction to fossil fuels

Herausgeber_innen: Changing Markets

Autor_in: Changing Markets Foundation

Schlagwörter: Downcycling, Fasern, Fast Fashion, Greenwashing, Lieferkette, Marken, Nachhaltigkeit, Polyester, Recycling, Umweltverschmutzung, Verhaltenstipps

Kurzbeschreibung:

This report investigates the behaviour of some of the biggest fashion brands and retailers regarding their use of synthetic fibres and transparency about doing so. We reached out to 46 brands with a questionnaire, finding that the majority of brands are dragging their feet on reducing their reliance on fossil-fuel based fibres, with some well-known brands landing in the red-zone for heavy use of synthetics or lack of transparency. No brand was deemed to be a frontrunner on the issue of synthetics. We also conducted meticulous online research of over 4,000 products, seeking to establish what brands are doing on the ground. Our findings not only expose fashion brands’ heavy addiction to synthetics but also demonstrate rampant greenwashing across their voluntary commitments and products, with as much as 59% of green claims for the products we assessed being unsubstantiated or misleading. Whilte ultra-fast fashion brands Boohoo and Forever21 used synthetics in the vast majority of their clothes, 91% of green claims by H&M, ASOS and M&S were found to be unsubstantiated or misleading. H&M and Zalando were also found to have more or almost as much synthetics in their ‘sustainable’ collections as their main collection.


Erscheinungsjahr:
2021

Umfang: 59 Seiten

Sprache: Englisch

Zielgruppe: Student_innen, Erwachsene      

Bezug: kostenfrei zum Download

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