Schlagwörter: Innovation, NachhaltigkeitsRatings, andere Konsummuster, nachhaltiger Konsum, Konsumalternativen, Konsum, Konsumverhalten, Umweltaspekte, Umweltbelastung, Umweltbelastungen, Umweltschäden, umweltschädlich, Umweltgefährdend Gesundheitsgefährdend, Umweltbewusstsein, Umweltverschmutzung
The clothing and textile industry offers style and functionality. It sells dreams and provides a stage for self-expression. But the industry produces an environmental impact which is far from sustainable. Looking at the environmental challenges in this sector, WWF is asking: How will fashion brands fulfil customers’ dreams in the future while contributing to the well-being of society and the environment at large? Doing ‘business as usual’ will not be an option for the industry nor for the planet in the long run. To stay financially successful, companies will find it necessary to reduce their environmental impact and to respect the ecological boundaries of our planet. WWF’s vision is that the clothing and textile industry contributes to a world in which humans live in harmony with nature. There is a long way to go to make this vision come true, but WWF believes it to be possible, if the industry takes bold action and leadership for transformation. This report shows how frontrunners are improving the environmental performance of their value chain, and how they are adopting innovative business models which could reduce the sector’s impact on the environment drastically. These innovations, in combination with disruptive global mega-trends such as digitalization, indicate that the clothing and textile industry is at the brink of radical transformation. It is time to use these transformative dynamics to create a radically different and more sustainable clothing and textile industry.
Umfang: 44 Seiten
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