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Anzeige der Artikel nach Schlagwörtern: Research

Herausgeber: War on Want, research by Khorshed Alam of the Alternative Movement for Resources and Freedom Society, written by Murray Worthy

Schlagwörter: Olympia, London 2012, Sportbekleidung, Sponsoring, Werbung, Untersuchung, Research

Kurzbeschreibung: For multinational sportswear companies, the Olympics represent a unique opportunity to market their goods to worldwide audiences and to associate their brands with the spirit of the Games. No other sporting event offers such a positive image of capitalist enterprise in the service of a higher purpose. Yet behind the gloss and glamour, many of these same companies are failing to play fair with the very people who make their goods.
This report presents a detailed picture of the conditions faced by workers in Bangladesh, mostly women, who produce the sportswear sold by leading brands Adidas, Nike and Puma.

Based on our face-to-face interviews with workers producing their sportswear, Adidas, Nike and Puma are failing to uphold the Olympic ideals of fair play and respect. Five of the six factories covered by our research do not even pay their workers the legal minimum wage in Bangladesh, let alone a living wage that would allow them to meet their basic needs.

How this research was conducted
The findings in this report are based on interviews with 65 garment workers in six factories supplying goods for Adidas, Nike and Puma. All six factories were listed on Adidas, Nike and Puma’s current public supplier lists; at the time of publication of this report, Puma claimed to have made a mistake in including one of the factories featured in this report in its supplier list, stating that it no longer sources goods from that supplier. The interviews were conducted between October 2011 and January 2012 by War on Want partners the National Garment Workers’ Federation and the Alternative Movement for Resources and Freedom Society.

The interviews were conducted outside of working hours in a safe space where the workers could discuss the issues raised. All workers were assured that their involvement in the research would remain confidential. As a result all the names mentioned in this report have been changed to protect the workers’ identities

Published: März 2012

Umfang: 20 Seiten

Sprache: Englisch

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